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Ten years ago Yeti debuted the Tundra chest cooler, and changed the game. They created an new segment of ultra-durable, super-insulated coolers that could have the crap beaten out of them and not give up, in the hottest of conditions.

This meteoric rise to becoming a household name, naturally lead to the competition stepping in and making their own versions of this new segment of coolers, and thus the market was changed for forever.

To celebrate all this, Yeti is going to be on the road for the next couple months showing off their Yeti Presents film series. The 11-stop film tour is going to be showcasing never before seen Yeti films, and give backs to local non-profits at each tour stop. While the tour is already underway, you can get tickets to an event near you by stopping off at Yeti’s tour website. General admission tickets include a free drink token, and a custom 18oz Rambler bottle. VIP tickets include the above, plus a Yeti hat and an event poster.

Can’t make the event? No sweat! Yeti is running their #10YearsCold sweepstakes regardless of wherever you call home, and you could win a VIP trip to Austin Texas, the final stop of the Ten Years of Tundra film tour. Hurry though, the sweepstakes closes on 9/30. Grand prize will also include a limited edition Tundra 45 cooler, and $500 towards a Yeti cooler purchase.

Check out the #10YearsCold film trailer and get yourself hyped up for a once in a lifetime opportunity!

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