Jeep Concept Vehicles: The Concept Quartet

Looking at Jeep’s Magneto 2.0, Grand Cherokee Trailhawk 4xe, Rubicon 20th Anniversary Concept, and Bob

When we think of Moab’s Easter Jeep Safari, we think of Jeeps—and tons of them. What people may not immediately imagine, however, are the unique Jeep concept vehicles that roll into the public’s view for the first time during the event.

What Exactly Is a Concept Vehicle?

So, what’s a concept vehicle, anyway? Think of it as a vehicle’s wild alter ego—the creative iteration that pushes boundaries far beyond what you’ll find at your local dealership. Automakers build concept vehicles to showcase new ideas in design, technology, and engineering. Sometimes, these are outlandish one-offs that flex futuristic features; other times, they’re rolling test beds for innovations that may eventually make their way into mass production.

In short, a concept vehicle is a glimpse into the future of automotive possibility. It allows designers and engineers to experiment publicly, revealing what’s possible when imagination takes the wheel. Whether debuting wild colors, never-before-seen tech, or cutting-edge off-road gear, concepts offer a rare sneak peek at what could one day shape the highways—and trails—we travel.

For over 80 years, Jeep has manufactured cool and capable 4×4 vehicles. This past year was no exception. The off-road giant’s trek towards electrification was evident, with five of the 10 total concepts electrified. Here, we’ll look at four of our concept favorites.

A Legacy of Innovation on Display

Each year, the annual vehicle design event serves as a playground for creativity, pushing the boundaries of what’s possible in the world of 4x4s. Over the decades, it’s become the place where wild concepts and bold ideas first see the light of day—sometimes years before their features hit the mainstream.

From rock-crawling trucks with portal axles to plug-in trail machines packed with tech, the Moab landscape has witnessed it all. These concept debuts often reflect broader trends, like the move toward electrification or new takes on classic off-road icons. It’s not uncommon to spot features at these events—trick suspension setups, innovative cargo solutions, or dazzling light bars—that later make their way into production rigs from brands far beyond the Red Rock landscape.

For off-road and overland fans, this yearly showcase isn’t just about peeking into the future. It’s also a chance to see what happens when designers and engineers toss the rulebook aside and let imagination take the wheel.

The off-road giant’s trek towards electrification was evident, with five of the 10 total Jeep concepts showcasing some form of electrification.

Jeep Wrangler Magneto 2.0 Concept

After a smashing success with last year’s first full-EV concept debut, Jeep pushed the electrified envelope with an improved all-electric 4×4: Magneto 2.0.  Jeep built Magneto 2.0 as an open laboratory to study the mannerisms of all-electric off-roading vehicles and as a gateway towards their quest for Zero Emissions Freedom. Jeep ran with Magneto’s initial design but enhanced its capability, technology and power.

Performance-focused design

Same as last year, Magneto 2.0 showcases a six-speed manual transmission. Although the 2022 rendition echoes a similar Surf Blue paint scheme and overall vibe, this two-door Wrangler is very different. It was stretched 12 inches to accommodate beefy 40-inch Maxxis Razr mud-terrains and 20-inch wheels. Double-locked Dynatrac 60 Pro-Rock front and Dynatrac 80 Pro-Rock rear axles utilize a 5.38:1 gear ratio. Jeep changed the first gear in Magneto 2.0’s manual transmission from 5.13 to 3.36, showcasing an incredible amount of torque, to allow for “true, one-pedal driving,” even in tricky terrain. Although last year’s Magneto had a solid hood without hood scoop, this year’s iteration features a massive blue-hued see-through window, drawing attention to the EV technology directly beneath it.

Electrified Power

Magneto 2.0’s highest amperage is over double that of last year’s version, coming in at 600 amps. Same as with other all-electric vehicles, the Magneto 2.0 EV creates instant power. It pushes an impressive 625 hp and up to 850 lb.-ft. of torque. Magneto 2.0 more than doubles its horsepower and triples the torque from last year’s initial all-electric offering. Although we couldn’t try this during our time with it, Magneto 2.0 apparently claims a 0-60 miles per hour acceleration in only two seconds. We say yes, please.

The 2022 Jeep Magneto 2.0 BEV pushes an impressive 625 horsepower and up to 850 pound-feet of torque.

Jeep Grand Cherokee Trailhawk PHEV Concept

Jeep showcased five electrified concept vehicles during the 2022 Easter Jeep Safari event. One of them was the Grand Cherokee Trailhawk 4xe concept. This plug-in hybrid concept offers 56 MPGe and up to 25 miles of pure all-EV range, boasting a near-silent driving experience when piloting it over off-camber rock ledges and off-pavement terrain. A new sway-bar disconnect adds to its off-road capability, too.

Off-Road Capability

Enlarged wheel wells and bespoke widened fender flares allow the Grand Cherokee 4xe concept to house 20-inch Vossen wheels and 33-inch BFGoodrich mud-terrain tires. Mopar rock sliders give this plug-in hybrid side-body protection against various trail hazards. A custom roof rack with incorporated tie-downs and a black-painted Rhino Liner roof protects against cargo-carrying abuse. In addition to the 4xe’s rock-solid off-road shoes and additional cargo capacity, it also has four LED fog lamps mounted within custom bezel sets, allowing clearer visibility when conditions degrade.

Electrified in Style

Like production Grand Cherokee 4xes, the Grand Cherokee Trailhawk 4xe concept is powered by a 2.0-liter turbocharged four-cylinder engine paired with a TorqueFlite eight-speed automatic transmission. Two electric motors and a 400-volt battery pack round out electrified components. Jeep also includes a class-exclusive Quadra-Lift air suspension, which improves the concept’s ride quality, especially if trails are tough.

The GC Trailhawk 4xe concept includes signature blue-accented badging, Lagoon Blue tow hooks and Surf Blue stitching, same as other Jeep 4xe plug-in hybrids.

Jeep Rubicon 20th Anniversary Concept

First built in 2002, the Jeep Wrangler Rubicon was initially a pipe dream for a small yet vocal group of engineers at the company’s headquarters. Calling themselves the “Lunatic Fringe,” they constructed the very first Rubicon 4x4s on their own time and dime.

An Instant Classic

After deep discussions, however, Jeep succumbed to their pleas and started a small production run of Wrangler Rubicons, expecting the beefed-up beginner to soon die off. Much to their surprise, the Jeep Wrangler Rubicon took off. It powered its way into a mainstay moniker, currently capturing 30% of sales.

Strong History, Stronger Future

The 2022 Jeep Rubicon 20th Anniversary concept pays respect to its humble beginnings. It’s equipped with a 6.4-liter V8 engine that produces the same adrenaline-pumping 392 horsepower as the Rubicon 392. The Rubicon 20th Anniversary concept struts on 37-inch BFGoodrich KM3 mud-terrains and 17-inch Mopar beadlock-capable wheels. Also included is a Jeep Performance Parts (JPP) 2-inch lift kit and beefy rock sliders, a key combination when navigating over tricky trail-side obstacles. Underbody skid plates keep crucial components safe while a steel front bumper and added bull bar feature bronze-accented recovery points, factory fog lights and a WARN winch. A matte Granite Crystal exterior wrap rounds out this one-of-a-kind Jeep Wrangler 20th Anniversary Rubicon.

Note: Jeep hinted that part of the 20th Anniversary concept will work its way into next year’s production-ready 20th anniversary edition, although they didn’t specify the exact upgrade. Our wish: the 392’s 6.4-liter V8 powerplant.

The Jeep Bob Concept

The Jeep Bob concept combines two specific models: the newcomer Gladiator JT truck and the crowd-favorite Wrangler Rubicon. Showcasing a “bobbed” bed, shortened by 12 inches, Bob’s fun, retro look makes us wonder if this is what “Back to the Future’s” Marty McFly would drive if he rocked a customized 4×4.

Designs of the Future

Bob boasts an eye-catching multi-finish paint scheme, marrying high-gloss and matte finishes for a strikingly unique appearance. An eye-popping orange soft top, custom seats and bed-lined floors add to its retro, funky look.

Bob boasts an eye-catching multi-finish paint scheme, marrying high-gloss and matte finishes for a strikingly unique appearance.

Exterior Mods

Along with a vivid paint scheme and interior, Bob’s exterior mods add to its capability. A three-inch lift kit is joined by custom off-road suspension parts. Dynatrac Pro-Rock 60 axles, along with King coils and bypass shocks make for a lean, mean off-roading machine. Additionally, hefty 40-inch Maxxis Razr mud-terrain tires and 20-inch Raceline beadlock wheels beef up the Jeep’s off-road chops. Accompanying Bob’s shortened truck bed are custom front and rear steel bumpers and high-clearance fender flares that increase this concept’s approach and departure angles.

Best of Both Worlds

How did Jeep made Bob a reality? By incorporating a turbocharged 3.0-liter Eco-Diesel V6 engine mated to a TorqueFlite 8HP75 eight-speed automatic transmission. This combo gives Bob the low-end torque usually associated with deisels. A Mopar-supplied cold-air intake increases the engine’s airflow.

Bob’s B-pillars and doors have been removed, blurring the lines of adventure from the inside out. Bob stole the show with its colorful and capable personality.

Drawing Inspiration from Past Concepts

If you’re in the mood to spark your imagination (or just do a little daydreaming before your next build), previous concept vehicles offer plenty of wild ideas to explore. For years, Moab’s event has been the ultimate stage for introducing everything from burly trail machines to upscale family rock-crawlers. Whether you’re all about open-air Wranglers, adventure-ready Gladiators, throwback Waggies from the ‘70s, or ultra-luxe Grand Cherokees kitted out for Baja, there’s a concept to fan the flames of your 4×4 passion.

Ready for inspiration? Take a look back through:

• Trail-conquering Wrangler builds showcasing creative suspensions and nostalgia-rich details.
• Gladiator truck concepts blending utility, off-road muscle, and bold aftermarket mods.
• Wagoneer classics updated with modern tech and plush adventure gear.
• Grand Cherokees with sky-high ground clearance and wicked overland racks.
• Wildcards: fully custom rigs ranging from safari-inspired retro cruisers to all-electric rock-hopping prototypes—some featuring brands like Maxxis, Raceline, Dynatrac, and King.

Each concept hits a different note, but all point toward a shared goal: more fun both on and off the trail.

Looking to the Future

A variety of powertrains as well as JPP and Mopar parts made strong appearances at this year’s concept event. However, electrification was front and center. Magneto 2.0 captured everyone’s interest, with four additional Jeep 4xe concepts flanking it. Each electrified vehicle demonstrated variety and capability, as well as the company’s dedication toward an electrified future. While no one knows when the first production-ready all-electric Jeep may come to life, we’re 100% sure Jeep is charged up about it – and its long-awaited debut.

Electrified Concepts and Custom Builds

Among the electrified standouts, the 2025 Wrangler 4xe Blueprint concept rolled in as a showcase for more than 35 factory-tested and factory-backed accessories. Drenched in contrasting blue and fitted with unique visual details, this heavily modified concept is essentially a rolling catalog of what’s possible with the right blend of Mopar and Jeep Performance Parts.

Not to be outdone, the J6 Honcho concept drew plenty of double-takes. Imagine transforming a four-door Gladiator Rubicon into a two-door pickup—then overlaying it with a late ‘70s Honcho theme and a trove of both concept and production accessories. The result? A maximized machine that nods to Jeep’s heritage while pushing the boundaries of what’s possible with today’s tech and parts.

These concepts, along with Magneto 2.0 and its electrified companions, prove that the future isn’t just bright—it’s bold, blue, and built to tackle any trail.

While no one knows when the first production-ready all-electric Jeep may come to life, we’re 100% sure Jeep is charged up about it – and its long-awaited debut.

Customization for the Trail Ahead

Looking to add your own touch? The options for personalizing your adventure machine are nearly endless. Whether you’re eager to boost ground clearance with a suspension lift, add utility with modular storage, or crank up personality with bold graphics, there’s a world of aftermarket choices out there.

From trusted brands like ARB, WARN, and Baja Designs, you can fine-tune your ride with:

• Heavy-duty steel or aluminum bumpers for added protection and winch mounts
• Rock sliders and skid plates to shield crucial components on rocky trails
• Beadlock wheels and oversized all-terrain tires to amp up both style and traction
• Roof racks, bed racks, and custom storage to keep your gear organized for the journey
• Performance upgrades, including snorkel kits, cold-air intakes, and re-geared axles for tackling tough terrain
• LED lighting, tinted windows, and unique wraps or decals for a dash of flair

Whether you’re building a weekend overlander or a show-stopping trail beast, the right tweaks can make your ride as unique as your next destination.

Editor’s Note: A version of this story previously appeared in the TREAD September/October 2022 issue.

FREQUENTLY ASKED QUESTIONS

How does the 2020 Jeep Gladiator differ from a Wrangler with a bed bolted on the back?

The 2020 Jeep Gladiator stands apart from a simple adaptation of the Wrangler with a bed. Instead, it was engineered specifically to excel in the mid-size truck segment.

Key Differences:

• Unique Frame Design
  • Unlike a typical Wrangler augmented with a cargo bed, the Gladiator features an entirely new, more robust frame. This adjustment ensures it can handle the demands of towing, providing strength and stability far beyond what a Wrangler’s frame can offer.
• Enhanced Front End
  • While the front of the Gladiator may look similar to the Wrangler’s, subtle modifications have been made to improve engine cooling. This crucial update allows the Gladiator to tow heavier loads without overheating.
• Outdoor Lifestyle Features
  • The Gladiator isn’t just a Wrangler with a bed; it’s packed with features aimed at enhancing outdoor activities. These include specialized tailgates, versatile bed storage solutions, and attachment points designed for adventurous gear, making it perfect for outdoor enthusiasts.

By building the Gladiator from the ground up, the designers have ensured that it holds its own in a competitive truck market, rather than simply mimicking the Wrangler.

When did the factory Wrangler pickup finally arrive and what are its key design elements?

The factory Wrangler pickup finally arrived as the Gladiator for the 2020 model year. The wait was long, with years of anticipation and speculation about what this vehicle would offer.

Key Design Elements:

1. Unique Base: Unlike what many expected, the Gladiator was not simply a Wrangler with a bed attached. Instead, it was created from the ground up specifically to compete in the mid-size truck market.
2. All-New Frame: The Gladiator features an all-new, robust frame designed to support competitive towing capacities, setting it apart from the Wrangler.
3. Enhanced Front End: While the front end bears a resemblance to the Wrangler, it has been specially modified to improve engine cooling—a critical feature for towing.
4. Outdoor Lifestyle Features: The truck is packed with unique features aimed at enhancing the outdoor adventure experience, making it a standout choice for enthusiasts.

This thoughtful design combination caters to both the rugged demands of truck enthusiasts and the adventurous spirit of the traditional Wrangler crowd.

What were the main features and purpose of the Mopar Jeep Wrangler JK-8 Conversion Kit?

Main Features and Purpose of the Mopar Jeep Wrangler JK-8 Conversion Kit

In 2011, a remarkable solution emerged for Jeep enthusiasts wanting to transform their four-door Wrangler Unlimited into a pickup truck: the JK-8 conversion kit.

Key Features:

1. Comprehensive Parts Package:The kit includes all necessary components for the conversion. This ranges from body panels and rear bed sections to specialized hardware, ensuring a seamless transformation.
2. Regular-Cab Pickup Conversion:Designed specifically for the JK-generation Wrangler Unlimited, the kit enables the conversion from a traditional SUV into a regular-cab pickup. This changes both the vehicle’s aesthetics and functionality.
3. High-Quality Materials:Constructed using durable materials, the components are built to maintain the Jeep’s rugged performance and appearance.
4. Cost-Effective Solution:For a few thousand dollars, Jeep owners could purchase this kit, making it an economical alternative compared to buying a new truck or more extensive custom work.

Purpose:

The primary purpose of the JK-8 conversion kit is to double the utility of the Wrangler Unlimited. By converting it into a pickup, owners can enjoy the best of both worlds: the off-road capability and distinctive look of a Jeep, combined with the practicality of a truck bed for hauling and storage.

Summary

The Mopar Jeep Wrangler JK-8 Conversion Kit offers a versatile and cost-effective way to convert a four-door Wrangler Unlimited into a durable, high-performance pickup truck. With its comprehensive parts package and regular-cab configuration, it provides Jeep owners with an innovative means to expand their vehicle’s functionality while enhancing its rugged aesthetic.

What was the Mopar Jeep Wrangler JK-8 Conversion Kit and when was it released?

The Mopar Jeep Wrangler JK-8 Conversion Kit, introduced in 2011, allowed owners of the four-door Wrangler Unlimited to transform their vehicle into a regular-cab pickup truck. This kit made it possible to convert a standard SUV into a practical and stylish truck variant. By investing a few thousand dollars, Jeep enthusiasts could upgrade their ride with all the necessary parts provided in the conversion kit, bringing back the pickup-truck functionality to the Wrangler series.

The conversion kit included essential components such as body panels, a bed, and other structural elements required to achieve the transformation. It was a significant option for those who wanted the versatility of a pickup without buying a completely separate vehicle. The JK-8 conversion exemplified innovation and adaptability, offering a versatile solution for Jeep owners seeking a unique driving experience.