Ovrlnd Launches with Purpose: Tacoma + $25k Giveaway, Custom Gear—and a Tree for Every Purchase

“Adventure calls—and now, Ovrlnd answers.”

In the world of overlanding, where rugged terrain meets mindful stewardship, Ovrlnd.com launches this August (2025) with a promise far beyond gear: offering quality gear, a chance to win —and a commitment to the planet. The new brand marks its debut with an over-the-top giveaway: a fully custom 2021 Toyota Tacoma TRD Off Road, outfitted like a dream rig, plus a hefty $25,000 in cash. And for every item sold? Ovrlnd plants a tree.

A Brand Born from the Trail

Ovrlnd.com —short for “Overland”—springs from a dispersed yet tight-knit team scattered across the U.S., bonded by a passion for adventure and protecting wild places. Ovrlnd has partnered with Eric & Amanda Green from Discoverexpeditions for the first giveaway.

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The product line may be small, but each piece is made to order: premium outdoor clothing and gear made-to-order, minimizing waste and overproduction.

But gear alone doesn’t define Ovrlnd.com. The brand’s real backbone is its partnership with TheGoodAPI, enabling the planting of one tree for every completed order. Each tree planted can absorb roughly 300 kg of CO₂ over its lifetime—small in isolation, significant in aggregation as the orders—and the forest—grow.

The Tacoma Giveaway: Toyota Tacoma TRD Off Road w/ Alu-Cab ModCap Camper

Since its introduction to the US market in 1995 the Tacoma has continued to forge a reputation for excellence and remains the mid-size benchmark. The third-gen is the best selling to date with 234,768 units sold in 2023 alone (despite the announcement of the much-anticipated fourth-gen) and is without question the mid size darling of the overlanding community.

As travelers, we ask a lot from our 4WDs, expecting durability, capability, comfort, and capacity, all while hoping for a great value and even some rugged good looks thrown in. The Tacoma is all of that and so much more, and has become an icon for North American overlanders.” Cue this giveaway, a 2021 Toyota Tacoma DCSB TRD Off Road, which showcases a huge list of premium upgrades and is topped with an Alu-Cab ModCap camper.

The Tacoma is fitted with a 3.5-liter V6 that delivers 278 horsepower, 265 pound-feet of torque, and returns a combined 20 mpg. A long-lived engine is mated with excellent capability, thanks to 4WD, a rear locking differential (with Freedom Locker mod to use factory locker anytime), skid plates, a lifted and uprated suspension, ARB snorkel, and intelligent onboard systems such as multi-terrain select, hill start assist, and Crawl Control. Inside, these rugged backcountry attributes are balanced with a well-equipped interior with driver comforts that include:

● Dual-zone climate control
● Adaptive cruise control
● Infotainment system with navigation, Apple CarPlay, Android Auto, and Amazon Alexa, 8-inch display
● Powered seats (with Clazzio seat covers)
● Premium audio with Kenwood subwoofer
● Lane departure warning and pre-collision safety system
● Hands-free entry and keyless ignition
● Rearview camera
● Power sliding rear window with privacy glass
● Fiber-reinforced composite truck bed with 120-volt/400 watts
● Forum LED projector headlights and tail lights
● MESO Customs red/white interior LED lighting
● SwitchPros 8 switch panel
● Ceramic window tint

Notable Modifications:

● Method 704 wheels with General Grabber X3 tires (with matching spare)
● Peak suspension with 3-inch lift and 2.5-inch coilovers with remote reservoirs, SPC upper control arms, Hellwig sway bar, Total Chaos spindle gussets, Ironman 4×4 constant load rear leaf pack, Sumo Spring bump stops, and more
● CBI Offroad Adventure Series aluminum front bumper with Warn VR 12k winch and high-clearance rear bumper
● Prinsu Pro roof rack with handles and area lighting
● Alu-Cab ModCap camper professionally installed by Mule Expedition Outfitters with extra seal process, Alu-Cab crossbars, full Viato drawer/cabinet system, aluminum table, side/rear bug nets, and more
● Antigravity 100-amp-hour house battery, Redarc BCDC25, and portable solar panels
● Alu-Cab 13-gallon freshwater tank with 813 MOLLE panel
● CBI Offroad rock sliders, full aluminum skid package, DRT Offroad rear differential skid plate
● Alu-Cab 270 awning and shower room
● Diesel heater with external 5-gallon tank
● GP Factor power/USB panel and rear-door MOLLE panels
● Baja Designs lighting
● ARB Twin compressor with 1-gallon tank mounted to a Mountain Engineering mount
● Goose Gear full rear seat delete
● Power Brake X-Line big brake kit

Why the Giveaway—and Why Trees?

The giveaway isn’t just flash—it’s a statement. Every purchase sends customers a dual message: you equip for adventure, we equip the Earth. For every dollar spent, you get ten entries into the sweepstakes; orders of $99+ qualify for free shipping. The promotion runs through October 30, 2025, with a winner drawn randomly and notified shortly thereafter. Available to residents in both the U.S. and Canada.

With each order, Ovrlnd teams with TheGoodAPI to plant a tree. This isn’t greenwashing—it’s quantifiable impact: 300 kg of carbon savings per tree.

What This Means for Buyers and the Bigger Picture

● Buyers get a chance to win the rig dreams are built on—fully built and cash-loaded.
● Every purchase = a tree. It’s easy to grasp, emotionally tethered to each garment or accessory sold.
● Made-to-order model reduces waste and inventory, aligning sustainability with exclusivity.
● Overlanding ethos preserved, not just through gear, but through environmental commitment.

This kind of launch doesn’t just sell products—it tells a story: of wild places, careful craftsmanship, and actionable climate care. Overland journeys are as much about preserving the paths we take as they are about blazing new ones.

Final Thoughts

With Ovrlnd’s debut, we see more than just another gear brand. We see a brand rooted in the landscape, committed to tangible conservation while fueling adventure. It’s a launch story worth following: whether you’re lusting after a rig, shopping with purpose, or plotting your next backcountry escape. And maybe—just maybe—that forest of future trees will be the single greatest trail marker of an overlanding brand done right.