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Major World Drives Auto Industry Innovation Amid Market Shifts

The automotive industry is undergoing a historic transformation, driven by electrification, digital retailing, and shifting consumer preferences. As automakers adapt to growing demand for electric […]

Tread Staff
April 03, 2025

Alex Earle's Raptor Build: a Minimalist Adventurer's Dream Rig

Alex Earle, an experienced automotive designer, built his Ford Raptor to create big adventures. Alex Earle’s daily driver 2017 Ford Raptor build was a well-thought […]

John Pangilinan
September 12, 2022

News

EpiCar: The Right Choice When You Need to Sell Your Car in the Summer of 2024

With the summer of 2024 nearly here, there has never been an easier or more effective way to sell your car. Meet EpiCar, a completely […]

Tread Staff
August 27, 2024

Lexus Troopy Takes Luxury Off-Road

Martín Reginato’s Toyota 70 Series Land Cruiser Troop Carrier Martín Reginato’s builds have graced these pages before, and you’ve likely seen this fully loaded unique […]

Bryon Dorr
October 21, 2022

Empowering Women in the Off-Road Community: A Celebration of Badass Trailblazers

Admittedly, taking over as editor of TREAD in 2019 was both exhilarating and nerve-wracking. I knew enough for some general water cooler chat, but not […]

Tread Staff
October 18, 2023
3 minutes read

Rugged Ridge Armis Truck Bed Covers automotive accessories

The Latest Automotive Accessories

Need somewhere to store your tools but within easy reach? Looking for a winch rope with visibility at night? Looking to update your front brake […]

Tread Staff
August 05, 2020
4 minutes read

Camping

Skottle Fever

We have talked about Tembo Tusk’s Skottles in the past, but these incredible pieces of cookware deserve to be mentioned again. Essentially a self-contained, single […]

Tread Staff
June 15, 2018
2 minutes read

Legends Never Die: Rod Hall’s Stroppe Bronco Revival Story

In the world of automotive sports, whether it be strip, street, or track, the lightning-fast wonders of yesteryear can often be picked up for a […]

Chris Collard
December 17, 2024
9 minutes read