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Major World Drives Auto Industry Innovation Amid Market Shifts

The automotive industry is undergoing a historic transformation, driven by electrification, digital retailing, and shifting consumer preferences. As automakers adapt to growing demand for electric […]

Tread Staff
April 03, 2025

New Products

Overlanding Products

Summer is here! Check out the latest roundup of overlanding products to fit your needs. You don’t have to travel far to have a truly […]

Tread Staff
June 24, 2020

EarthCruiser EXP and FX

EarthCruiser Releases New Platform: Gasoline-Powered EXP and FX As time forces evolution and change to both climates and situations, EarthCruiser knows how to roll with the […]

Tread Staff
November 01, 2019

Classic Ford, Modern Adventure: Jerry Souza's Baja Race Machine

Racing in Mexico is Like the Wild West, Especially in a Classic Ford F-250 Turned Race Machine Crawl over rocks, speed through the desert sand, […]

Lindsey Fisher
March 01, 2024

Overlanding Iceland in a Jeep Sahara

I wake up with one thought in my head. Again. “Maybe it was a stupid idea.” Words by Marcus Wendt I open my eyes, and […]

Tread Staff
June 02, 2025
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Upgrading My FJ40, Round Two: Creature Comforts in a Classic

Next Set Of Upgrades On An FJ40 To Modernize A Classic 4×4 The first time I tackled upgrading my 1973 FJ40, I brought it up […]

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Trails & Tales

Using Protection

These days everybody and their brother has an LED light bar mounted across their windshield. It is the best way to be identified as the […]

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Events

Competing in the Oregon Trail Rally

Subaru Motorsports USA Takes Us for an Exhilarating Ride as They Compete in the Oregon Trail Rally Heart palpitating roars, undulating “braps,” and turbo-induced chirps […]

Mercedes Lilienthal
July 22, 2020
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